Just talk normal and actually say something

God forbid academics tried to be understood, people might know they have nothing to say:

"Plot, then, might best be thought of as an "overcoming" of the proairetic by the hermeneutic, the latter structuring the discrete elements of the former into larger interpretive wholes, working out their play of meaning and significance.  If we interpret the hermeneutic to be a general gnomic code, concerned not narrowly with enigma and its resolution but broadly with our understanding of how actions come to be semiotically structured, through an interrogation of their point, their goal, their import, we find that Barthes contributes to our conception of plot as part of the dynamics of reading."

- Peter Brooks, in Reading for the Plot: Design and Intention In Narrative